This project represents a non-alcoholic cocktail mix brand with a mission to change how young adults in New Zealand approach social drinking, stress management, and relaxation. Using ingredients known for their specific wellness-enhancing properties, I created a product that not only serves as a healthier alternative to alcoholic beverages but also offers a more enjoyable experience for the community. The purpose of this project is to influence healthier choices through a more fun alternative, and at the same time, spread awareness of the incredible health benefits of Adaptogens and Nootropics.
5IVE
Brand Identity / Brand Strategy / Campaign / Advertising / Social Media / Packaging / Photography