The branding project showcased here is for the establishment of a new hair salon named Lock & Luxe. The design concept takes a distinctive retro approach, incorporating blue and white checkered patterns along with bold typography.
The primary objective was to create a visual identity that reflects the salon's unique character and sets it apart from competitors. By embracing a retro aesthetic, the design evokes a sense of nostalgia while also conveying a modern and stylish ambience.
The use of blue and white checkered patterns serves as a visual signature for the brand. This iconic pattern adds a touch of vintage charm and creates a memorable visual identity for Lock & Luxe. The bold typography employed further enhances the retro feel while also conveying confidence and professionalism.