The branding project showcased here is for the establishment of a new hair salon named Lock & Luxe. The design concept takes a distinctive retro approach, incorporating blue and white checkered patterns along with bold typography.
The primary objective was to create a visual identity that reflects the salon's unique character and sets it apart from competitors. By embracing a retro aesthetic, the design evokes a sense of nostalgia while also conveying a modern and stylish ambience.
The use of blue and white checkered patterns serves as a visual signature for the brand. This iconic pattern adds a touch of vintage charm and creates a memorable visual identity for Lock & Luxe. The bold typography employed further enhances the retro feel while also conveying confidence and professionalism.
![](https://cdn.myportfolio.com/421ffa48-40b0-46a4-9fb8-5bc91973652f/cdd32222-e8c8-42d5-8498-8cd437d1c7d3_rw_3840.jpg?h=1590c612b216ec171d0aa0fd03c94469)
![](https://cdn.myportfolio.com/421ffa48-40b0-46a4-9fb8-5bc91973652f/ebc93906-98c2-421e-8636-134c90f00851_rw_3840.jpg?h=75220622a45759ccad4a29ff1e17e4d1)
![](https://cdn.myportfolio.com/421ffa48-40b0-46a4-9fb8-5bc91973652f/7e694741-2654-43a3-8b02-5bc4526d4901_rw_3840.jpg?h=a4dce1fb3ff5948dc75fe719a04b71dc)
![](https://cdn.myportfolio.com/421ffa48-40b0-46a4-9fb8-5bc91973652f/7ee4e985-4a68-411a-81cc-f3b9daf21de7_rw_3840.jpg?h=a1fbcedac52bccf0a211a9af8795729b)
![](https://cdn.myportfolio.com/421ffa48-40b0-46a4-9fb8-5bc91973652f/d34af012-797c-4af3-9aaf-f847abd8a16c_rw_3840.jpg?h=b5640fc6179a98cf01bab9c80acad596)
![](https://cdn.myportfolio.com/421ffa48-40b0-46a4-9fb8-5bc91973652f/213d4f3a-d0d2-460b-b614-58898a328b01_rw_3840.jpg?h=9ed910da14be05106e1bd2fb2e812f32)