Overseer faced a critical challenge: how to pivot from being seen as a farm modelling tool for farmers to a trusted partner for enterprise-level agriculture. The goal was to demonstrate its ability to provide unmatched data and insights backed by science, empowering businesses to make informed decisions that balance productivity and sustainability.
Wave Agency developed the Decide Better brand platform to encapsulate the confidence and clarity enterprise-level customers needed to embrace Overseer as a strategic partner.
Working closely with the Creative Director, we began to redefine their brand identity. While retaining the familiar graphic shapes of the previous landscape icon, the design was reimagined to feel more contemporary and precise. This visual evolution communicated Overseer’s focus on data-driven insights while maintaining its connection to the land.
Next, a new website was crafted to introduce Overseer’s evolved product offering. Designed with clear messaging, intuitive navigation, and a sharp visual hierarchy, the site effectively showcased actionable strategies and science-backed solutions, driving engagement and enquiries.
Finally, Wave Agency created a comprehensive suite of collateral, brand imagery, and communications to reflect Overseer’s new enterprise focus. These elements supported the brand’s positioning as a forward-thinking partner for enterprise-level agricultural decision-making.
CREATIVE AGENCY: Wave Agency
CREATIVE DIRECTOR: Craig Parker
COPYWRITERS: Craig Parker
DESIGNERS: Leah Brown, Craig Parker
CREATIVE DIRECTOR: Craig Parker
COPYWRITERS: Craig Parker
DESIGNERS: Leah Brown, Craig Parker
