Collaborating closely with the Creative Director, I helped design and ideate key elements of the new brand identity, including the website and brand guidelines, to address these challenges. The creative idea centered around this powerful concept: We make time count. Rather than focusing on death, this new brand platform highlighted the quality of life Waipuna Hospice gives to patients in their final days. The goal was to shift from rational information to emotional storytelling, capturing the heart of the hospice’s work.
